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How do we verify influencers?

Our verification process evaluates the real employability of influencers, beyond metrics and content, considering their ability to collaborate, compliance, results, and professional and ethical standards.

What we measure
The verification process

What we measure:
Dimensions of Employability

Employability is at the core of our verification process. It reflects an influencer’s readiness to establish successful partnerships, encompassing three key dimensions:

Professionalism

Verification of Professional Credentials

We evaluate the basis of an influencer’s trustworthiness by assessing his or her background, qualifications and professional track record.

Background
  • Criminal Background Check:
    In collaboration with Truora, we verify legal compliance.
  • Online Reputation Analysis:
    Detailed review of digital history and professional behavior.
  • Professional Documentation:
    Validation of relevant certifications, awards and credentials.
Professional Competence
  • Client Portfolio Validation:
    Confirmation of past collaborations and brand partnerships.
  • Work History Evaluation:
    Review of roles, accomplishments and reliability.
  • Reference Checking:
    Direct feedback from previous collaborators or clients.
Recommendability
  • Project Completion Rate:
    Analysis of successful campaign delivery.
  • Brand Compliance:
    Review of adherence to guidelines and agreements.
  • Professional Reliability:
    Evaluation of punctuality and commitment to obligations.

Influencer Expertise

Influencer Performance Analysis

We evaluate the basis of an influencer’s trustworthiness by assessing his or her background, qualifications and professional track record.
Content Analysis and Creativity
  • Quality Assessment:
    Evaluation of creative execution and technical skill.
  • Consistency Metrics:
    Review of posting frequency and adherence to content schedules.
  • Format Diversity:
    Analysis of the use of varied content formats on different platforms.
  • Brand Safety:
    Ensure content avoids risk and aligns with brand expectations.
Audience Quality
  • Authenticity Verification:
    Detection and analysis of genuine versus artificial followers.
  • Engagement Analytics:
    Measurement of meaningful interactions such as comments, shares and direct engagement.
  • Growth Patterns:
    Evaluation of organic audience growth and retention.
  • Demographic Alignment:
    Ensure that the audience is aligned with the needs of the target market.
Performance Metrics
  • Engagement Rates:
    Detailed analysis of "likes", comments, shares and saves.
  • Reach and Impact:
    Measuring content visibility and penetration.
  • Conversion Capability:
    Evaluation of the effectiveness in generating call-to-action results.

Social Responsibility and Ethics

Personal, Ethical and Psychological Evaluation

Trustworthiness, values and personality play a key role in employability. We incorporate tools such as personality tests to assess these key aspects.

Professional Conduct
  • Communication Skills:
    Assessed through structured interviews, focusing on clarity and professionalism.
  • Adaptability:
    Assessment of problem-solving ability and flexibility.
  • Crisis Management:
    Analysis of how influencers face public challenges and problems.
Ethical Standards
  • Social Responsibility:
    Evaluation of how platforms are used to contribute positively.
  • Content Integrity:
    Review of transparency and disclosure practices.
  • Environmental Impact:
    Evaluation of sustainable practices in the content.
  • Inclusive Practices:
    Ensure that content promotes inclusion and accessibility.
Values and Personality Alignment
  • Big five Test:
    Use of validated psychological tests to assess traits such as openness, responsibility, extroversion, agreeableness and emotional stability. These traits help predict an influencer's ability to collaborate, manage stress and align with brand values.
  • Brand Safety:
    Ensure that content and behavior are aligned with ethical standards.
  • Conversion Capability:
    Evaluation of the effectiveness in generating call-to-action results.

The Verification Process

Initial Application

Sending personal data, portfolio and supporting documents.

2. Technical Analysis

Analysis of platform metrics, performance data and audience quality.

3. Professional and Psychological Evaluation

Participation in structured interviews to assess skills, professionalism and adaptability.

Big 5 Personality Trait Assessment to measure key personality dimensions relevant to employability.

Review of references and work history to verify their authenticity.

4. Committee Review

Our panel of experts evaluates all data collected, including personality traits, ethics, performance and professional reliability.

A final decision is made based on the results.

Verification Results

After completing the process, influencers receive a Professional Employability Score that provides a clear view of the influencer’s readiness to establish partnerships with brands.

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Professionalism

Background, professional competence and recommendability.

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Influencer expertise

Content and creativity, audience and interpersonal skills.
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Social Responsibility and Ethics

Ethical values and principles, and social and environmental responsibility.

Join Verified Influencers today and elevate your career

Start your Verification now